Local, national and global opportunities exist for graduates of this program with all size and types of corporations, including self-employment. eCommerce has a fantastic long-term global growth outlook as it accelerates your learning curve by giving you access to real-time results data. This Diploma in eCommerce gives you the chance to do lots of testing, and you learn how to do reporting from the customer and other business partners periodically and real time. This real-time feedback loop accelerates customer’s Marketing learning curve exponentially.
Typical job roles in retail e-commerce:
They may look baffling, but these jobs are essential for any retailer to maintain a solid web presence, so expect to see more of them on job boards in the near future:
• E-commerce marketing manager : Essentially a digital marketing role, these are the people behind the brand, responsible for the campaigns that bring customers to the sites, measuring their effectiveness and predicting future trends to capitalise on the sales opportunities via the web.
• SEO manager: In simple terms, the SEO manager is responsible for making sure relevant traffic is driven to specific parts of the website, and pages on the site have the right information coded into them to make sure search engines like Google find them and rank them highly.
• Web developer : The hub of any online offering, the web developer will be responsible for transforming ideas and concepts into fully functional websites, and maintaining their functionality and performance.
• E-commerce merchandiser/manager: Exactly as you would with a store window, this role is all about making sure the right product is in the right place at the right time — just on the web.
• E-commerce data analyst : The data analyst will analyse website metrics and draw together data on product performance, customer behaviours, industry trends and competitor performance to help improve the customer experience and the site’s business opportunities.
• E-commerce product manager: The person who decides what new features and functionality of the site are developed, how they’re developed and when they’re delivered according to the best return or highest demand
• User experience manager: These are the guys and girls who make sure users (customers) are at the centre of the design process for any part of the website. They cover off everything from usability research and testing, to conceptualising and prototyping ideas before they’re handed to the web teams.
• Web content manager : The person responsible for making sure the content on the website is relevant and engaging to the audience, and speaks to them in a tone of voice that’s suitable for the demographic. They’ll be responsible for editorial campaigns that bring traffic to the site and convert it into sales.
• Social media manager : Experts in social media will be able to target customers and draw them into the brand by developing an online rapport with them that doesn’t hide behind a veil of stuffy corporate-speak. It’s a valuable position and one people are only just starting to train for.